Recent projects

Background: B2B thought leadership research in the cyber security space. 

Objective: PR worthy thought leadership reports; actionable market insight for regional account managers. 

Method: Creation of 13 country reports based on overall report deck. 

Outcomes: 13 country reports produced to tight deadline.

Background:  Multi-market survey on e-commerce trends.

Objective: Understand e-commerce trends across several categories in many countries. 

Method: Script checking survey across markets, ensuring the right brands appear in the right languages and that survey writing and logic was applied correctly. Deck produced for 15 markets. 

Outcomes: Robust and accurate survey appropriate to each market launched; market reports produced to tight deadline.

Background: A new company in the B2B computer components sector looking for space to differentiate itself from existing firms and ways to reach its target audience. 

Objective: Gain a deeper understanding of the target market and perceptions of competitors.

Method: In-depth interviews with system integrators and technical procurement staff in telecoms and hardware industries. 

Outcomes: Report outlining purchasing journey, brand perceptions, customer needs and recommendations.

Background: Public/private sector, energy. Energy company looking for public views of a major regional innovation project before launching. 

Objective: Understand public perception of project, issues to be addressed and questions to be answered. 

Method: Thematic coding of open-end responses to a public consultation survey.

Outcomes: Thematically coded responses, allowing the client to understand at a glance the main conerns of local residents.